Behavior Matters®, Inc.


Behavior Matters’ mission is to expand the awareness and use of modern teaching techniques that are founded in scientifically validated learning principles and to present to professionals and the public the tools necessary to apply safe, effective, and humane animal training methods when teaching any animal—human or nonhuman!

By applying modern behavior technology (the application of the basic science called the experimental analysis of behavior) to our interaction with all animals, we continue to develop our compassion, patience, and empathy, bringing about more meaningful and trusting relationships with all living things.

When we communicate with more clarity and minimal stress, learning becomes more productive and enjoyable for both student and teacher.